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Privacy Policy

Last Updated: January 19, 2026

Ironmind Studios Inc. ("we," "us," or "our") operates Zelawella, an AI-powered wellness application. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and services.

1. Information We Collect

Information You Provide

• Account information (email, name, profile details)
• Wellness goals and preferences
• Communications with our AI wellness agents

Health and Fitness Data from Connected Services

With your explicit consent, we collect data from third-party fitness platforms including:

• Fitbit: Activity data, sleep data, heart rate, steps, exercise logs
• Garmin: Activity data, sleep metrics, health statistics, workout data

We only request access to data categories necessary for the features you use within Zelawella.

Automatically Collected Information

• Device information (type, operating system)
• App usage analytics
• Error logs for troubleshooting

2. How We Use Your Information

We use your information exclusively to:

• Provide personalized wellness coaching through our AI agents
• Display your health and fitness data within the app
• Generate insights and recommendations based on your wellness patterns
• Improve our services and user experience
• Communicate with you about your account and app updates

3. Fitbit Data - Limited Use Disclosure

Specifically, Zelawella's use of Fitbit data is limited to providing or improving user-facing features that are visible and prominent in the app's user interface. We do not:

• Transfer or sell Fitbit data to third parties, advertising platforms, or data brokers
• Use Fitbit data for serving advertisements, including personalized or interest-based advertising
• Use Fitbit data to determine creditworthiness or for lending purposes
• Transfer Fitbit data to any party for purposes unrelated to providing wellness features to you

4. Garmin Data Disclosure

We use Garmin data solely to provide wellness features within Zelawella and do not sell, share, or use this data for advertising purposes.

5. Artificial Intelligence Transparency

Zelawella uses artificial intelligence to power our wellness agents (Luna, Bana, and others). Here's how AI interacts with your data:

• Purpose: Our AI agents analyze your wellness data to provide personalized coaching, motivation, and insights
• Processing: Your health data may be processed by AI models to generate relevant recommendations
• Training: We do not use your personal health data to train AI models without your explicit consent
• Control: You can opt out of AI-powered features at any time through app settings

6. Data Sharing

We do not sell your personal information. We may share data only in these limited circumstances:

• Service Providers: With vendors who help us operate our services (cloud hosting, analytics), under strict confidentiality agreements
• Legal Requirements: When required by law or to protect rights and safety
• Business Transfers: In connection with a merger or acquisition, with your continued consent

7. Data Security

We implement industry-standard security measures including:

• Encryption of data in transit and at rest
• Secure authentication protocols
• Regular security assessments
• Access controls limiting employee access to user data

8. Data Retention and Deletion

We retain your data only as long as necessary to provide our services or as required by law. You can:

• Delete your account: Request complete deletion of your account and associated data by emailing us
• Disconnect services: Revoke access to Fitbit or Garmin data at any time through your account settings or directly through those platforms
• Export your data: Request a copy of your data in a portable format

9. Your Rights

Depending on your location, you may have rights including:

• Access to your personal data
• Correction of inaccurate data
• Deletion of your data
• Data portability
• Withdrawal of consent
• Opting out of certain data processing

To exercise these rights, contact us at piero@ironmindstudios.com.

10. Children's Privacy

Zelawella is not intended for users under 13 years of age. We do not knowingly collect data from children under 13.

11. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes through the app or via email.

12. Contact Us

For privacy-related questions or concerns:

Ironmind Studios Inc.
Email: piero@ironmindstudios.com